At Havas Play we are passionate about women’s sport.
Whilst this year might the biggest in its history, we know that this is just the beginning. From individuals to brands and rightsholders alike, together, we can shape the next decade.
WELCOME TO 2035
This is not a trends report, Vision 2035 is a glimpse of a possible future.
An independent football team with attitude. Rugby players taking fashion to the next level. Padel taking over teen culture. An F1 rookie smashing social media records. Women dominating ultra-marathons like never before.
Born from insight and powered by imagination, we offer up five exciting visions for the future of women’s sport.
VISION 1
INDIE FC: The future of football
VISION 2
PETL: Inspired by rugby, redefining fashion
VISION 3
HYPE // RALLY: Padel's takeover of teen culture
VISION 4
AMIRA PATEL: The F1 rookie with 150 million followers
VISION 5
SEVEN SUMMITS: The world's toughest ultra-marathon
DOWNLOAD THE REPORT HERE
Disclaimer: the editorial copy in the report contains imagined scenarios. The use of individuals and brands is purely illustrative and does not seek to imply that said parties have existing plans or commercial ambitions in relation to any scenario written about. Some imagery throughout the report has been brought to life using Generative AI.